New favorite quote: “The sources of competitive advantage now lie outside the firm.”
@NirajDawar https://hbr.org/2013/12/when-marketing-is-strategy
New favorite quote: “The sources of competitive advantage now lie outside the firm.”
@NirajDawar https://hbr.org/2013/12/when-marketing-is-strategy
Some great examples of how to leverage the capabilities of external partners without making significant investments.
http://www.cio.com/article/2925960/innovation/coca-cola-finds-innovation-with-startups.html
CPGs need to do more than remove the junk. They need new models for competing: the relationship between growth and scale has changed.
http://fortune.com/2015/05/21/the-war-on-big-food/