“Gazelles thrive and win by how they share power with one another. And as a result, they can act fast, fluid, and flexible.”
-Nilofer Merchant,
11 Rules for Creating Value in the Social Era
THOUGHTS AND WORK THAT HAVE INSPIRED US RECENTLY
Three ways that innovative brands are disrupting the retail landscape
“Leading CPG companies are like huge ships that cannot change course quickly enough to address evolving consumer trends.” Boulder Brands CEO Steve Hughes discusses three ways that innovative brands are disrupting the retail landscape.
Kellogg & Dannon partner on yogurt combos:
40% of yogurt consumers mix in cereal on their own. And it’s a partnership that brings a national cereal brand to the yogurt aisle! http://blogs.wsj.com/corporate-intelligence/2014/05/13/kellogg-responds-to-the-rise-of-yogurt-if-you-cant-beat-em-join-em/ via @WSJ