The 2016 Nielsen Breakthrough Innovation report calls out the need for new CPG innovation models. Smart companies will look at these data and start adding new pages to their innovation playbooks. Call Fifty Gazelles to find out how.
“What you can predict is that all of these things are bubbling up, and the organization itself will only identify those things that help the organization make more money in the way it’s structured to make money. And if there’s an idea that is proven at a small level, if it doesn’t fit the way the organization makes its money, it will either languish, or the organization will force it to conform itself to the way it makes money.”
Consulting Disruption, HBR IdeaCast September 2013
Clayton Christensen describes Fifty Gazelles reason for being.